Hi, I’m Ale, a Melbourne-based product designer with 5 years’ experience creating intuitive, accessible digital solutions for B2C and B2B SaaS platforms.

My career began in industrial design 15 years ago, where I learned to solve people’s needs by designing practical, user-focused physical objects. Along the way, I expanded into graphic and digital design, which shaped my multidisciplinary approach to product thinking.

Through co-design workshops and user research, I realised I wanted to design experiences, not just objects. That shift led me to UX/UI, where I now combine visual craft, strategic thinking, and inclusive design to support users with low digital confidence as they navigate emotionally complex journeys.

I work end-to-end design across strategy, research, prototyping, testing, and accessible design systems. I advocate for insight-driven decisions, communicate design rationale clearly, and collaborate closely with cross-functional teams to deliver solutions that are both user-centred and aligned with business goals.