Alejandra Maya
A Melbourne-based senior product designer specialising in AI and conversational UX, with 6+ years across B2B and B2C SaaS. With a background in industrial and graphic design, I create intuitive, accessible experiences that support people through complex tools or emotional journeys, while delivering business impact.
From contact database to AI prospecting assistant
COMPANY
iD4me
2026 | Melbourne
Designed an AI assistant for real estate agents, from research to rules for uncertain data. Testing showed AI should strengthen search, not replace it.
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Streamlining B2B workflows
COMPANY
Memories Group
2024 | Melbourne
Led the redesign of Memories Connect CRM streamlining case creation flows and introduced a user friendly Memorial set up flow.
View project
Redesigning theMemorial Onboarding
COMPANY
Memories Group
2022 | Melbourne
Redesigned the memorial onboarding flow, introducing a free trial to improve activation and conversion rates.
View project
Enhancing IKEA’sDigital Experience
COMPANY
IKEA
2021 | Melbourne
Led research across Melbourne stores to improve the customer experience by enhancing two IKEA touchpoints: kiosks and mobile app.
View project
Designing a Bike Builder App
COMPANY
Freedom Wheels
2021 | Melbourne
Designed an accessible mobile app that guided older volunteers through building adaptive bikes for people with disabilities.
View project
Connect with me
Alejandra Maya
A Melbourne-based senior product designer specialising in AI and conversational UX, with 6+ years across B2B and B2C SaaS. With a background in industrial and graphic design, I create intuitive, accessible experiences that support people through complex tools or emotional journeys, while delivering business impact.
From contact database to AI prospecting assistant
COMPANY
iD4me
2026 | Melbourne
Designed an AI assistant for real estate agents, from research to rules for uncertain data. Testing showed AI should strengthen search, not replace it.
View project
Streamlining B2B Funeral Workflows
COMPANY
Memories Group
2024 | Melbourne
Led the redesign of Memories Connect CRM streamlining case creation flows and introduced a user friendly Memorial set up flow.
View project
Redesigning theMemorial Onboarding
COMPANY
Memories Group
2022 | Melbourne
Redesigned the memorial onboarding flow, introducing a free trial to improve activation and conversion rates.
View project
IKEA In-Store Digital Experience
CLIENT
IKEA
2021 | Melbourne
Led research across Melbourne stores to improve the customer experience by enhancing two IKEA touchpoints: kiosks and mobile app.
View project
Designing a Bike Builder App
COMPANY
Freedom Wheels
2021 | Melbourne
Designed an accessible mobile app that guided older volunteers through building adaptive bikes for people with disabilities.
View project
Connect with me
Alejandra Maya
A Melbourne-based senior product designer specialising in AI and conversational UX, with 6+ years across B2B and B2C SaaS. With a background in industrial and graphic design, I create intuitive, accessible experiences that support people through complex tools or emotional journeys, while delivering business impact.
From contact database to AI prospecting assistant
COMPANY
iD4me
2026 | Melbourne
Designed an AI assistant for real estate agents, from research to rules for uncertain data. Testing showed AI should strengthen search, not replace it.
View project
Streamlining B2B Funeral Workflows
COMPANY
Memories Group
2024 | Melbourne
Led the redesign of Memories Connect CRM streamlining case creation flows and introduced a user friendly Memorial set up flow.
View project
Redesigning theMemorial Onboarding
COMPANY
Memories Group
2022 | Melbourne
Redesigned the memorial onboarding flow, introducing a free trial to improve activation and conversion rates.
View project
Enhancing IKEA’sDigital Experience
COMPANY
IKEA
2021 | Melbourne
Led research across Melbourne stores to improve the customer experience by enhancing two IKEA touchpoints: kiosks and mobile app.
View project
Designing a Bike Builder App
COMPANY
Freedom Wheels
2021 | Melbourne
Designed an accessible mobile app that guided older volunteers through building adaptive bikes for people with disabilities.
View project
Connect with me