Alejandra Maya
A Melbourne-based product designer specialising in AI-powered product design, with end-to-end experience across B2B and B2C. With a background in industrial and graphic design, I blend empathy, strategy, and visual craft to create intuitive, accessible experiences that support people through complex tools or emotional journeys, while driving real value for businesses.
Streamlining B2B workflows
CLIENT
Memories Group
2024 | Melbourne
As Senior Product Designer, I led the redesign of Memories Connect CRM streamlining case creation flows and introduced a user friendly Memorial set up flow.
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Redesigning thememorial onboarding
CLIENT
Memories Group
2022 | Melbourne
As Senior Product Designer, I redesigned the memorial onboarding flow, introducing a free trial to improve activation and conversion rates.
View project
Enhancing IKEA’sdigital experience
CLIENT
IKEA
2021 | Melbourne
As a UX Designer & Researcher, I led research across Melbourne stores to improve the customer experience by enhancing two IKEA touchpoints: kiosks and mobile app.
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Designing a bike builder app
CLIENT
Freedom Wheels
2021 | Melbourne
As a UX/UI Designer, I designed an accessible mobile app that guided older volunteers through building adaptive bikes for people with disabilities.
View project
Connect with me
Alejandra Maya
A Melbourne-based product designer specialising in AI-powered product design, with end-to-end experience across B2B and B2C. With a background in industrial and graphic design, I blend strategy, research, and visual clarity to create intuitive, accessible experiences that support people through complex tools or emotional journeys, while delivering business impact.
Streamlining B2B funeral workflows
CLIENT
Memories Group
2024 | Melbourne
As Senior Product Designer, I led the redesign of Memories Connect CRM streamlining case creation flows and introduced a user friendly Memorial set up flow.
View project
Redesigning thememorial onboarding
CLIENT
Memories Group
2022 | Melbourne
As Senior Product Designer, I redesigned the memorial onboarding flow, introducing a free trial to improve activation and conversion rates.
View project
IKEA In-Store Digital Experience
CLIENT
IKEA
2021 | Melbourne
As a UX Designer & Researcher, I led research across Melbourne stores to improve the customer experience by enhancing two IKEA touchpoints: kiosks and mobile app.
View project
Designing a bike builder app
CLIENT
Freedom Wheels
2021 | Melbourne
As a UX/UI Designer, I designed an accessible mobile app that guided older volunteers through building adaptive bikes for people with disabilities.
View project
Connect with me
Alejandra Maya
A Melbourne-based product designer specialising in AI-powered product design, with end-to-end experience across B2B and B2C. With a background in industrial and graphic design, I blend strategy, research, and visual clarity to create intuitive, accessible experiences that support people through complex tools or emotional journeys, while delivering business impact.
Streamlining B2B funeral workflows
CLIENT
Memories Group
2024 | Melbourne
As Senior Product Designer, I led the redesign of Memories Connect CRM streamlining case creation flows and introduced a user friendly Memorial set up flow.
View project
Redesigning thememorial onboarding
CLIENT
Memories Group
2022 | Melbourne
As Senior Product Designer, I redesigned the memorial onboarding flow, introducing a free trial to improve activation and conversion rates.
View project
Enhancing IKEA’sdigital experience
CLIENT
IKEA
2021 | Melbourne
As a UX Designer & Researcher, I led research across Melbourne stores to improve the customer experience by enhancing two IKEA touchpoints: kiosks and mobile app.
View project
Designing a bike builder app
CLIENT
Freedom Wheels
2021 | Melbourne
As a UX/UI Designer, I designed an accessible mobile app that guided older volunteers through building adaptive bikes for people with disabilities.
View project
Connect with me